Why talk about "why"
Jim Capraro
Published: May 14, 2012
Simon Sinek
Do you think that you might have 18:04 minutes to spare?
What if I told you that investing 18:04 minutes might just change the way your view your work and also change the way you communicate with others about your work?
Last week I was in Jacksonville, Florida, where I had a chance to talk with Ben Warner, the executive director of Jacksonville Community Council Inc (JCCI), about a TED video we have both seen, “How Great Leaders Inspire Action.”
JCCI found it so compelling that they have changed both how they think about their work and talk about it.
This is no small matter when you consider that JCCI evolved from its humble beginning into a “powerhouse” change agent that is working internationally and domestically to “percolate” bottom-up engagement, visioning and action. Look at the JCCI tag line: "Every day JCCI is driven by the bold idea that together we can build a better community."
“How Great Leaders Inspire Action” is a presentation by Simon Sinek, author of the 2009 book Start with Why? TED's description of the talk:
"Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... In 2009, Simon Sinek released the book "Start With Why" -- a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change."
So, if you have 18:04 minutes to spare, I hope you enjoy the video, as well as its perspective altering experience.
Posted in Communicating, Thinking Out Loud